{
  "status": {
    "code": 200,
    "message": "COMPLETED_SUCCESSFULLY",
    "timestamp": "2025-08-19T07:16:26Z",
    "scan_id": "a1b2c3d4-e5f6-7890-1234-abcdef123456"
  },
  "scan_results": {
    "scan_metadata": {
      "target_url": "https://www.hubspot.com/",
      "start_time": "2025-08-19T07:10:00Z",
      "end_time": "2025-08-19T07:15:45Z",
      "duration_seconds": 345,
      "pages_crawled": 150,
      "crawler_user_agent": "GeminiContentArchitect/1.0 (+http://www.google.com/bot.html)"
    },
    "robots_txt_rules": {
      "path": "https://www.hubspot.com/robots.txt",
      "status": "FETCHED_AND_RESPECTED",
      "respected_disallows": [
        "/_hcms/",
        "/hs/manage/",
        "/hs/report/",
        "/login/"
      ]
    },
    "site_structure": {
      "type": "tree",
      "name": "root",
      "url": "https://www.hubspot.com/",
      "children": [
        {
          "name": "Software",
          "url": "https://www.hubspot.com/products",
          "children": [
            { "name": "Marketing Hub", "url": "https://www.hubspot.com/products/marketing" },
            { "name": "Sales Hub", "url": "https://www.hubspot.com/products/sales" },
            { "name": "Service Hub", "url": "https://www.hubspot.com/products/service" }
          ]
        },
        {
          "name": "Pricing",
          "url": "https://www.hubspot.com/pricing",
          "children": []
        },
        {
          "name": "Resources",
          "url": "https://www.hubspot.com/resources",
          "children": [
            { "name": "Blog", "url": "https://blog.hubspot.com/" },
            { "name": "Ebooks, Guides & More", "url": "https://www.hubspot.com/resources/library" },
            { "name": "Case Studies", "url": "https://www.hubspot.com/case-studies" }
          ]
        }
      ]
    },
    "business_signals": {
      "business_name": "HubSpot",
      "industry": "Marketing & Sales Software (SaaS)",
      "primary_offering": "Customer Relationship Management (CRM) platform with hubs for Marketing, Sales, Service, and CMS.",
      "target_audience": "B2B companies of all sizes (SMBs to Enterprise), marketing managers, sales professionals, customer service teams.",
      "value_proposition": "An all-in-one platform to attract, engage, and delight customers.",
      "contact_info_found": true,
      "social_profiles": {
        "linkedin": "https://www.linkedin.com/company/hubspot",
        "twitter": "https://twitter.com/HubSpot"
      }
    },
    "content_assets": [
      {
        "url": "https://www.hubspot.com/",
        "http_status": 200,
        "content_type": "text/html",
        "metadata": {
          "title": "HubSpot | Software, Tools, and Resources for Your Business",
          "meta_description": "HubSpot's CRM platform has all the tools and integrations you need for marketing, sales, content management, and customer service. Each product in the platform is powerful alone, but the real magic happens when you use them together.",
          "og_tags": {
            "og:title": "HubSpot | Software, Tools, and Resources for Your Business",
            "og:type": "website"
          }
        },
        "structured_data": {
          "schema_org_type": "Organization"
        },
        "headings": {
          "h1": ["The #1 CRM Platform for Growing Businesses"],
          "h2": ["The platform you need to grow better.", "Learn and grow with award-winning support and a thriving community."],
          "h3": []
        },
        "content_summary": "The homepage introduces HubSpot's CRM platform, highlighting its main hubs (Marketing, Sales, Service, CMS) and value proposition for growing businesses. It features customer testimonials and calls-to-action to get started for free.",
        "links": {
          "internal_count": 58,
          "external_count": 7
        },
        "word_count": 850,
        "performance_metrics": {
          "lcp_seconds": 2.1,
          "cls_score": 0.05,
          "notes": "Placeholder values for demonstration."
        }
      },
      {
        "url": "https://blog.hubspot.com/",
        "http_status": 200,
        "content_type": "text/html",
        "metadata": {
          "title": "The HubSpot Marketing Blog",
          "meta_description": "Read the HubSpot Marketing Blog for marketing content and advice. Learn about SEO, social media, content marketing, and more.",
          "og_tags": {
            "og:title": "The HubSpot Marketing Blog"
          }
        },
        "structured_data": {
          "schema_org_type": "Blog"
        },
        "headings": {
          "h1": ["The Official HubSpot Blog"],
          "h2": ["Marketing", "Sales", "Service", "Website"],
          "h3": ["What is a Core Competency? [+ Examples]", "How to Create a Content Calendar That Works"]
        },
        "content_summary": "The main blog page, serving as a portal to different categories like Marketing, Sales, and Service. It features recent and popular articles, promoting HubSpot's thought leadership in these domains.",
        "links": {
          "internal_count": 120,
          "external_count": 15
        },
        "word_count": 2500,
        "performance_metrics": {
          "lcp_seconds": 2.8,
          "cls_score": 0.1,
          "notes": "Placeholder values for demonstration."
        }
      }
    ]
  },
  "gap_analysis": {
    "benchmarking_context": {
      "industry_benchmark": "Top 10 SaaS companies in the MarTech space by organic traffic.",
      "competitors_analyzed": [
        { "name": "Salesforce", "url": "https://www.salesforce.com/", "type": "Direct Competitor" },
        { "name": "Marketo (Adobe)", "url": "https://www.marketo.com/", "type": "Direct Competitor" },
        { "name": "ActiveCampaign", "url": "https://www.activecampaign.com/", "type": "Niche Competitor" }
      ]
    },
    "topic_gap_analysis": {
      "summary": "HubSpot has comprehensive coverage of top-of-funnel (ToFU) and middle-of-funnel (MoFU) topics. However, competitors like Salesforce have stronger bottom-of-funnel (BoFU) content, especially industry-specific case studies and ROI calculators.",
      "gaps": [
        { "topic": "AI in Sales Forecasting", "covered_by": ["Salesforce"], "gap_score": 0.75, "opportunity": "High" },
        { "topic": "Compliance & CRM for Healthcare (HIPAA)", "covered_by": ["Salesforce"], "gap_score": 0.90, "opportunity": "High" },
        { "topic": "Headless CMS for Enterprise E-commerce", "covered_by": ["Marketo (Adobe)"], "gap_score": 0.60, "opportunity": "Medium" }
      ]
    },
    "format_gap_analysis": {
      "summary": "While strong in blogs and ebooks, HubSpot has a lower output of video tutorials and interactive tools compared to the benchmark average.",
      "gaps": [
        { "format": "Interactive Tools (e.g., ROI calculators)", "target_count": 15, "competitor_avg": 12, "gap": -3, "opportunity": "High" },
        { "format": "Video Tutorials (Product Focused)", "target_count": 250, "competitor_avg": 350, "gap": -100, "opportunity": "High" },
        { "format": "Industry-Specific Webinars", "target_count": 20, "competitor_avg": 18, "gap": 2, "opportunity": "Low" }
      ]
    },
    "keyword_gap_analysis": {
      "summary": "Identified 500+ high-intent keywords where competitors rank in the top 10, but HubSpot is not on page 1.",
      "sample_keywords": [
        { "keyword": "b2b sales engagement platform", "competitor_ranking": { "Salesforce": 3 }, "target_ranking": 15, "monthly_volume": 2500 },
        { "keyword": "customer service automation software", "competitor_ranking": { "ActiveCampaign": 5 }, "target_ranking": 22, "monthly_volume": 1800 },
        { "keyword": "marketing attribution models comparison", "competitor_ranking": { "Marketo": 2 }, "target_ranking": 11, "monthly_volume": 3200 }
      ]
    },
    "summary_report": {
      "headline": "Significant opportunity to capture BoFU traffic and high-intent users by developing industry-specific content and interactive tools.",
      "key_recommendations": [
        "Launch a content series targeting vertical industries (Healthcare, Finance).",
        "Develop and promote 3 new interactive tools (e.g., 'Sales Forecasting Calculator').",
        "Create a dedicated video tutorial series for advanced Sales Hub features to improve user retention and capture long-tail search traffic."
      ]
    }
  },
  "content_strategy": {
    "strategy_overview": {
      "primary_goal": "Increase BoFU conversions by 15% in the next 6 months.",
      "secondary_goal": "Capture top 3 rankings for 10 key 'AI in Sales' and 'Industry CRM' keywords.",
      "strategic_approach": "Focus on creating high-value, solution-oriented content that addresses specific pain points for decision-makers in target verticals. Leverage interactive tools and video to enhance engagement and demonstrate product value."
    },
    "target_audience_personas": [
      {
        "name": "Sarah, the Sales Director",
        "role": "Director of Sales at a mid-size tech company (200-500 employees).",
        "goals": "Improve team efficiency, get accurate sales forecasts, and find a CRM that integrates well with existing tools.",
        "pain_points": "Inaccurate forecasting, time wasted on manual data entry, disconnected sales and marketing teams.",
        "content_needs": "ROI calculators, competitor comparison guides, detailed case studies, implementation guides."
      }
    ],
    "content_pillars": [
      { "pillar": "Sales Process Automation", "description": "Content focused on automating sales workflows to improve efficiency and accuracy." },
      { "pillar": "Vertical CRM Solutions", "description": "Tailored content showcasing HubSpot's suitability for specific industries like Healthcare and Finance." },
      { "pillar": "Data-Driven Marketing", "description": "Advanced topics on attribution, analytics, and leveraging data for marketing decisions." }
    ],
    "topic_clusters": [
      {
        "pillar": "Sales Process Automation",
        "pillar_page_idea": {
          "title": "The Ultimate Guide to Sales Automation",
          "format": "Long-form Guide (Pillar Page)"
        },
        "cluster_content_ideas": [
          { "title": "5 AI-Powered Sales Forecasting Techniques", "format": "Blog Post" },
          { "title": "How to Build a Lead Scoring Model in HubSpot", "format": "Video Tutorial" },
          { "title": "Sales Automation ROI Calculator", "format": "Interactive Tool" }
        ]
      }
    ],
    "content_calendar": {
      "cadence": "4 blog posts/month, 1 video/month, 1 interactive tool/quarter",
      "quarter_plan": [
        {
          "month": 1,
          "theme": "Foundations of Sales Automation",
          "deliverables": [
            "Pillar Page: Ultimate Guide to Sales Automation",
            "Blog: 5 AI-Powered Sales Forecasting Techniques",
            "Video: How to Build a Lead Scoring Model"
          ]
        },
        {
          "month": 2,
          "theme": "CRM for Healthcare",
          "deliverables": [
            "Blog: Is HubSpot HIPAA Compliant?",
            "Case Study: How a Healthcare Provider Increased Patient Bookings by 40%",
            "Webinar: CRM Best Practices for Healthcare"
          ]
        },
        {
          "month": 3,
          "theme": "Advanced Data & Analytics",
          "deliverables": [
            "Tool: Interactive Marketing Attribution Model Selector",
            "Blog: A Deep Dive into Multi-Touch Attribution",
            "Blog: Connecting HubSpot Data to Google Data Studio"
          ]
        }
      ]
    },
    "channel_distribution_plan": {
      "LinkedIn": "Share case studies and thought leadership targeting Sales Directors.",
      "Twitter": "Promote blog posts and engage in conversations around #SalesTech and #MarTech.",
      "Email_Newsletter": "Feature new tools and guides to the existing subscriber base.",
      "PPC": "Run targeted ads for BoFU content like comparison guides and ROI calculators."
    },
    "success_metrics_kpis": {
      "primary_kpis": [
        { "metric": "Demo Requests from Organic Search", "target": "Increase by 15%" },
        { "metric": "Conversion Rate on BoFU Content Pages", "target": "Achieve 5% CVR" }
      ],
      "secondary_kpis": [
        { "metric": "Keyword Rankings for Target Cluster", "target": "Top 3 position for 10 keywords" },
        { "metric": "Engagement Rate on Interactive Tools", "target": "25% completion rate" }
      ]
    }
  },
  "automation_plan": {
    "workflow_diagram": "1. Topic Selection (from Content Strategy) -> 2. AI-Powered Brief Generation (includes keywords, persona, outline) -> 3. AI First Draft Generation (using templates and prompts) -> 4. Human SME Review & Editing (in Google Docs/CMS) -> 5. SEO Optimization (using tools like SurferSEO) -> 6. Final Approval -> 7. Scheduled Publishing (via CMS API).",
    "content_templates": [
      {
        "template_name": "BoFU Blog Post Template",
        "structure": [
          { "section": "H1", "prompt": "Generate 5 compelling, keyword-focused H1 titles for a post about '{topic}' targeting '{persona_name}'." },
          { "section": "Introduction", "prompt": "Write a 150-word introduction using the AIDA (Attention, Interest, Desire, Action) framework, addressing the pain point of '{pain_point}'." },
          { "section": "H2: The Problem in Detail", "prompt": "Expand on the primary challenge related to '{topic}'. Use statistics and relatable scenarios." },
          { "section": "H2: How {our_product_feature} Solves It", "prompt": "Explain how a specific feature of our product directly addresses the problem. Include 3 key benefits." },
          { "section": "H2: Step-by-Step Implementation", "prompt": "Provide a 3-5 step guide on how to get started with the solution." },
          { "section": "Conclusion & CTA", "prompt": "Summarize the key takeaways and write a strong call-to-action to '{CTA_goal}', such as booking a demo or starting a free trial." }
        ]
      }
    ],
    "ai_prompts": {
      "title_generation": "Act as an expert B2B content strategist. Generate 5 click-worthy yet professional titles for a blog post about '{topic}'. The primary keyword is '{keyword}' and the target audience is '{persona_name}'. Ensure the titles are under 60 characters.",
      "outline_generation": "Create a detailed content outline for a 1500-word blog post titled '{post_title}'. The primary keyword is '{keyword}' and secondary keywords are '{kw1}, {kw2}'. The target audience is '{persona_name}' who is struggling with '{pain_point}'. The outline should include H2s and H3s, with brief bullet points under each heading explaining the key points to cover. Include a section for a case study or example.",
      "draft_generation": "Using the following content brief and outline, write a 1500-word first draft for a blog post. Adopt a '{brand_voice}' tone (e.g., helpful, expert, clear). Focus on providing practical, actionable advice. \n\n**Brief:**\n{content_brief_details}\n\n**Outline:**\n{outline_details}",
      "social_media_post": "Create a LinkedIn post to promote the new blog article: '{post_title}'. The post should hook the reader with a question or statistic, summarize the article's value in 2-3 bullet points, and end with a clear call-to-action to read the post. Include relevant hashtags like #{hashtag1}, #{hashtag2}."
    },
    "integration_points": [
      { "system": "CMS (e.g., WordPress, HubSpot CMS)", "api_endpoint": "POST /wp-json/wp/v2/posts", "purpose": "Automated draft creation and publishing." },
      { "system": "Project Management (e.g., Asana, Jira)", "api_endpoint": "POST /api/1.0/tasks", "purpose": "Create review and approval tasks automatically for team members." },
      { "system": "Analytics (e.g., Google Analytics)", "api_endpoint": "GA4 Measurement Protocol", "purpose": "Track content performance and conversions." }
    ]
  },
  "architecture_docs": {
    "technical_architecture": {
      "components": [
        { "name": "Frontend Web App", "technology": "React/Vue.js", "description": "User interface for URL input, viewing reports, and managing content strategy." },
        { "name": "API Gateway", "technology": "AWS API Gateway/NGINX", "description": "Manages requests, authentication, and routing to backend services." },
        { "name": "Orchestration Service", "technology": "Python (Celery) / AWS Step Functions", "description": "Manages the multi-step workflow of scanning, analysis, and generation." },
        { "name": "Polite Crawler Service", "technology": "Python (Scrapy/Playwright)", "description": "Crawls target URLs, respects robots.txt, manages rate limits, and handles dynamic JS-rendered content." },
        { "name": "NLP & Data Extraction Service", "technology": "Python (spaCy, BeautifulSoup), Google NLP API", "description": "Parses HTML, extracts entities, summarizes content, and identifies business signals." },
        { "name": "Strategy Generation Engine", "technology": "Generative AI (Google Gemini API)", "description": "Uses extracted data and competitor analysis to run prompts for gap analysis and content strategy generation." },
        { "name": "Data Store", "technology": "PostgreSQL (structured data), Elasticsearch (text content)", "description": "Stores scan results, site structures, and generated strategies." }
      ]
    },
    "data_flow_diagram": "1. User submits URL via Frontend. -> 2. API Gateway passes request to Orchestration Service. -> 3. Orchestrator queues a crawl job. -> 4. Crawler Service fetches URL, robots.txt, and linked pages. -> 5. Raw HTML/content is sent to NLP Service for parsing and enrichment. -> 6. Structured data is saved to Data Store. -> 7. Orchestrator triggers Strategy Generation Engine. -> 8. Engine queries Data Store for site data, performs external competitor checks, and calls Gemini API. -> 9. Generated strategy is saved to Data Store. -> 10. Orchestrator notifies user. -> 11. Frontend fetches final JSON report from API Gateway.",
    "api_endpoints": [
      {
        "method": "POST",
        "path": "/api/v1/scan",
        "description": "Initiates a new website scan and analysis.",
        "request_body": "{ \"url\": \"https://example.com\", \"scan_depth\": 50 }",
        "response": "{ \"scan_id\": \"a1b2c3d4...\", \"status\": \"QUEUED\" }"
      },
      {
        "method": "GET",
        "path": "/api/v1/scan/{scan_id}",
        "description": "Retrieves the status and results of a scan.",
        "response": "The full JSON object defined in this document."
      }
    ],
    "data_model_schema": {
      "$schema": "http://json-schema.org/draft-07/schema#",
      "title": "Website Scan and Content Strategy Report",
      "type": "object",
      "properties": {
        "status": { "type": "object" },
        "scan_results": {
          "type": "object",
          "properties": {
            "scan_metadata": { "type": "object" },
            "content_assets": {
              "type": "array",
              "items": {
                "type": "object",
                "properties": {
                  "url": { "type": "string", "format": "uri" },
                  "http_status": { "type": "integer" },
                  "word_count": { "type": "integer" }
                },
                "required": ["url", "http_status"]
              }
            }
          }
        },
        "gap_analysis": { "type": "object" },
        "content_strategy": { "type": "object" }
      },
      "required": ["status", "scan_results", "gap_analysis", "content_strategy"]
    }
  },
  "privacy_considerations": {
    "data_handling": "The service only processes publicly available information. No PII from website forms, comments, or user data is collected or stored.",
    "gdpr_ccpa_compliance": "The service is compliant as it does not target individuals or collect personal data. The user of this service is responsible for ensuring their use of the generated content strategy complies with all relevant regulations.",
    "data_retention": "Scan results are stored for 90 days and then automatically anonymized or deleted, unless the user has an active subscription to retain historical data.",
    "user_data": "User account information (email, name) is stored securely and separately from scan data, and is never shared with third parties."
  },
  "error_handling": {
    "fallback_strategy": "In case of errors, the system will return a partial report with the data it was able to collect, along with specific error messages for the failed components.",
    "error_codes": [
      {
        "code": 4001,
        "type": "URL_UNREACHABLE",
        "message": "The target URL could not be reached. Please check if the domain is correct and publicly accessible.",
        "fallback_response": {
          "status": { "code": 400, "message": "URL_UNREACHABLE" },
          "scan_results": null,
          "gap_analysis": null,
          "content_strategy": null
        }
      },
      {
        "code": 4003,
        "type": "BLOCKED_BY_ROBOTS",
        "message": "The entire site is disallowed by the robots.txt file. No pages were crawled.",
        "fallback_response": {
          "status": { "code": 403, "message": "BLOCKED_BY_ROBOTS" },
          "scan_results": {
            "scan_metadata": { "target_url": "https://example.com/", "pages_crawled": 0 },
            "robots_txt_rules": { "status": "FETCHED_AND_DISALLOWED_ALL" }
          },
          "gap_analysis": null,
          "content_strategy": null
        }
      },
      {
        "code": 5002,
        "type": "DYNAMIC_CONTENT_FAILURE",
        "message": "Could not render JavaScript-heavy pages. Content summaries may be incomplete. Using static HTML fallback.",
        "notes_in_report": "A flag `is_dynamic_content_fallback: true` would be added to the affected `content_assets` object."
      }
    ]
  }
}